Joel made his transition into the cannabis market in 2010, choosing to leave a successful career in commercial industrial refrigeration and energy management. Over the course of the next few years he honed both his construction design and cultivation skills, successfully establishing himself at the forefront of cannabis production and processing. His efforts and strategic relationships led to the formation of Tozmoz and Claywolf, both cannabis processing companies. The first, Tozmoz, has made a name in the industry for providing top shelf CO2 oil, while Claywolf has created a loyal following of its BHO shatter and waxes.