Marketing / Branding

In by clicksimply

NWMJ Law Room D201
Thursday, February 16
10:45AM – 11:30PM

Please note that all sessions and speakers are subject to change without notice.

Session Information

Creating a brand in the cannabis industry
James Zachodni, Co-Founder, Chief Brand Officer DOPE Magazine
Learn how to create a distinguishable and lasting brand in the ever growing cannabis industry. Understand common mistakes and some of the nuanced do’s and don’ts that are specific to this space.

Branding for impact- Corporate Identity and Packaging
Michael Lindars, Design Director and Owner Lucid Design
Discuss on the role of communication design in creating comprehensive corporate identity systems and the importance of exploration in package design and the challenges of adapting 2D designs to 3D forms, both simple and complex.

Defining your Cannabis Brand for Marketing Success
Ryan Michael, CEO | Operations & Photography KindTyme | Cannabis Marketing & Design
What is the purpose of my brand? Who is my target demographic? How do I create a brand strategy? I’ll explain why these questions are so important and share some insider tips and techniques for cultivating your own unique answers.

Presenters

James Zachodni

Co-Founder, Chief Brand Officer, DOPE Magazine

I began publishing Dope Magazine in 2011. This publication focuses on the medical/recreational cannabis industry. Dope is the largest cannabis publication that is currently in 27+ states (and Canada) and prints 150,000 copies monthly.

James Zachodni

Co-Founder, Chief Brand Officer, DOPE Magazine

I began publishing Dope Magazine in 2011. This publication focuses on the medical/recreational cannabis industry. Dope is the largest cannabis publication that is currently in 27+ states (and Canada) and prints 150,000 copies monthly.

Michael Lindars

Design Director & Owner, Lucid Design

Michael has over two decades of experience designing for some of the worlds top brands. He has taken this real world experience to cannabis design, packaging and identity systems and has had a key role in the maturing landscape of cannabis branding.

Michael Lindars

Design Director & Owner, Lucid Design

Michael has over two decades of experience designing for some of the worlds top brands. He has taken this real world experience to cannabis design, packaging and identity systems and has had a key role in the maturing landscape of cannabis branding.

Ryan Michael

CEO | Operations & Photography, KindTyme | Cannabis Marketing & Design

I'm a professional marketer, photographer, developer & designer with years of experience both outside and inside of the cannabis industry. As a co-founder of KindTyme, I spend my days improving Mary Jane's image one canna-business at a time.

Ryan Michael

CEO | Operations & Photography, KindTyme | Cannabis Marketing & Design

I'm a professional marketer, photographer, developer & designer with years of experience both outside and inside of the cannabis industry. As a co-founder of KindTyme, I spend my days improving Mary Jane's image one canna-business at a time.